Our philosophy is to focus our PR activities on projects which will produce the most immediate returns for your business. We develop press kits with news and information about your products and send these with review copies to the technology magazines and e-zines most appropriate to your business. We aim to help these publications publicize your products by giving editors the information and materials they need - backed up with a local contact they can rely on to respond to urgent requests. We have established connections with hundreds of technology publications throughout Europe that serve a variety of interest groups including Macintosh, Windows, Unix, Internet, Information technology, Design, Publishing, Photography, Pre-press and Printing. Here's a flavour of the services we offer: * Focus on the software business
We provide services specifically to software companies who develop and publish packaged software this is the particular area of the computer industry where our expertise and experience lie. Accordingly, we are very familiar with editors who have an interest in covering software products through news articles, reviews, features and the ubiquitous cover CDs. * Strong press list
Our European press list is particularly strong on publications which end users read for news and opinions of new software products and we keep this list up-to-date and comprehensive. We maintain our editorial contact information in three ways - through our own research directly with each publication, through cross-checking with other media lists and through feedback from client PR programs. * Personal contact with editors
Our focus on marketing software products ensures regular contact with relevant publications and this enables us to develop personal relations with editors and keep abreast of their agenda and schedules. * Reliable local base for cohesive PR
We are able to provide a cohesive and proactive pan-European PR service which is difficult to achieve either remotely from overseas or locally through a network of distributors. We aim to provide same day response to editors' requests for basic information, screen grabs etc and immediately alert clients to any requests that require their response. We provide a service that both editors and our clients can rely on. * Scalable services to match your budget
Our PR services are scalable. Depending on a client's budget and immediate requirements, we can offer a low-cost pan-European product launch project right though to comprehensive on-going PR based on a monthly fee. We're small, flexible and keep our overheads to a minimum which means our pricing and entry-level compare very favourably with those of conventional PR agencies. * Fees
We can offer our services on the basis of a project fee (includes press kit preparation and shipping, follow up with editors and providing a local press contact) or on a monthly basis which runs for an agreed period with services to be mutually agreed . The project fee is dependent on the number of publications you choose to target and the level of follow-up and local support you would like us to undertake. For many software products we would recommend working with around 80-100 publications across Europe and our fee for this, including personal follow-up and three months responsive press support, would be in the region of US$2000 plus any shipping/production costs for press kits. If this is outside your budget, contact us to get details of our introductory offers - from as little as US$1000! | 
